You’ve gotten your groove on and have written some great content for your blog but you’re not getting much traffic….does this sound familiar? There could be many reasons why traffic is slow or inconsistent. Perhaps your headlines are not captivating, your posts might be too long or not detailed enough, maybe your website isn’t easy to navigate, or you might need to promote more on social media.
But first things first, are you targeting keywords that are likely to get your ranked higher on Google? If not, then next to writing, your first priority needs to be infusing targeted keywords into your posts. I am going to highlight six proven tips for finding the best blog topics that will get you more traffic. So let’s get some more free traffic with keywords!
A keyword is a search term people put into Google, Bing or Yahoo when they are looking to gather information, research or buy a product. As you get more experienced with blogging you will learn to get to know your audience better and therefore offer them information and solutions to their primary pain points. As you create more consistent content, search engines will begin to see your site as an authority, which means that your site will rank higher in Google which will lead to free organic traffic.
Your success when it comes to keywords will depend on how relevant your keywords are, how well your keyword’s solve your audience’s pain points and having a call to action that will provide your readers with a solution or resource they can use.
1. From A Broad To Targeted Keyword
One of the most common mistakes newbie bloggers make is targeting broad topics with high competition keywords. Choosing a keyword that is too general and ambiguous means that you are getting traffic that is not targeted enough and the person doing this type of search is in the early research phase of the process. They are still not sure exactly what they are looking for and are less likely to make a purchase.
Start with a list of broad topics in your niche to brainstorm possible topics to write content around. Specifically, think about topics your audience would be interested in learning about or that would be helpful or useful to them. For example, if your blog is about health and fitness then one of your topics is likely to center around weight loss. If you target the keyword weight loss your search results will be too broad with a lot of competition. Try narrowing down your topic by asking yourself more specific questions about your target audience. For example:
Who might be looking to lose weight?
How old this person is?
Are they male or female?
What caused them to gain weight?
What are their problem areas for weight loss?
What is their favourite workout type?
After asking yourself more questions about your target audience you are likely to come up with more targeted keywords like:
- lose belly fat
- lose post-pregnancy weight,
- lose weight after 40, 50, 60 etc,
- Lose belly fat
- bikini body
- HIIT workout
- interval training
If we look at the keywords listed above, we have narrowed our keywords to a smaller audience but a person searching for these terms is likely further along in their weight loss research. For example, a person that is researching HIIT workouts has come up with a type of workout they are interested in using to help solve their weight loss issue.
2. Use Google To Generate More Ideas
Begin typing in your targeted keywords into the Google search bar and see what popular suggestions show up in the query. Google will suggest keywords that relate to your topic based on popularity. Write down these additional keywords and add them to your current list.
For example, if we type in HIIT workouts in the search bar we get various other search options as seen below
If we type in HIIT workouts to in the search bar we get more suggestions for keyword terms
3. Use Longtail Keywords To Stand Out From The Crowd
Think about the type of searches a person looking to buy a product or find a solution would make online. Think about providing a solution to their problems and append more targeted keywords to the ones you have created. For example, we might decide to append the word “fast” to our initial keyword so now we are choosing the phrase:
-HIIT workout <<<< original targeted keyword
-HIIT workout to lose belly fat fast <<<< tailwind keyword
– best HIIT workout to lose belly fat fast <<<< tailwind keyword
Here are some other examples of important words to append to your targeted keywords to create ideal tailwind keywords:
- Less time
Tailwind keywords will help you rank higher in Google with quicker results. The search volume for these terms may be less but the competition for the terms are low which means your site is likely to get more visits from people searching for this term. As your long tailwind terms begin to add up in your content, you will gain more visitors and your site will begin to rank higher and be seen by Google as an authority.
4. Invest In A Good Keyword Research Tool
So all your efforts thus far are fantastic but there is more important information you will need before you can decisively choose the best keyword. Choosing the best keyword means ensuring that there are enough monthly searches for the terms you’ve chosen. For a new website, a minimum of 50 monthly searches for your term are recommended.
The second information to consider is the QSR for your search term. QSR stands for quoted search results which indicates the number of competing websites in Google that are targeting the exact keyword phrase you’ve chosen. The QSR value should be under 100 for a new website and under 200 for an established blog.
For example, if I put the keyword phrase “HIIT workout to lose belly fat” in quotations in the Google search query you will get a list of the number of sites competing for your keyword phrase.
There are only 10 websites competing for this phrase. This is a low competition phrase but if the monthly searches are too low it may not be an ideal word to target.
Lastly, you want to target a keyword term that makes sense grammatically. For example, “HIIT workout lose belly fat fast” is not grammatically correct and would be hard to incorporate into your article. Now you are likely to have an extensive list of search terms that you can organize in a spreadsheet on excel.
On the other hand, you can use a keyword research tool that can give you this information and more about your keywords. Jaaxy.com is an excellent keyword research tool that allows you to easily find out important information about a keyword like the QSR and monthly search volumes. It also has a brainstorm feature that helps you generate hundreds of keywords on a topic so that you never run out of ideas.
There is also a great feature that allows you to see how your competitors are ranking for given search terms. You can see the types of meta keywords and descriptions your competitors are using on their sites to get ranked. In essence, this tool will also help you see how your website is ranking for a given search term and how to improve your ranking. You may be able to outcompete your competition which is pretty amazing! If you are looking for a tool that helps you choose the best targeted keywords for your blog then consider Jaaxy.com as your go-to research tool.
Let’s take a look at how the Jaaxy keyword tool works.
If we use the Jaaxy keyword research tool for the phrase “HIIT workouts to lose belly fat” you will see that there are less than 10 monthly searches for this term a month. The tool suggests other search terms that have higher monthly searches with a good QSR rating.
According to Jaaxy, “home workouts to lose belly fat” is a better keyword phrase option because it has on average 72 monthly searches and a QSR rating of 30 which means it is a low competition keyword.
5. Carefully Placed Keywords
The next very important step is to optimize your post content for the search engines. Your headline should include your keyword phrase because this is how Google begins to determine relevancy for your post. The keywords should also be infused within your content in the first two paragraphs and perhaps somewhere near the end of the post. Don’t stuff your posts with keywords as this does nothing to help your rankings. The keywords should flow naturally as you are writing your content and should not sound forced.
The meta description should also contain your keywords as this provides a description of what your post is going to be about. People will read your headline and then the meta description to determine if they will consider reading your post. Including keywords in your alt image text may also help you get more traffic as well as sharing your content on social media platforms. Now that your article is infused with the appropriate keywords there is only one thing left to do
6. Create A Call To Action That Fosters Reader Engagement
Google tends to rank posts higher if there is more engagement on your page. In other words, the more comments you receive on your page the more authority Google places on your site. Reader engagement can be accomplished in several ways:
- Use an enticing headline to hook your target persona into wanting to read more
- Provide quality content that is comprehensive and correct
- Provide value by offering solutions and valuable information
- Speak authentically and show your uniqueness in your writing
- Give your reader a clear call to action that will leave your reader wanting to discuss and engage with you and others on your page
If your readers are engaged, commenting and staying on your page longer this is a good thing. You want your readers to click around through your site to see what other reliable information they can find. Providing links on your pages that connect your ideas to other posts will help maintain your reader’s attention. Certainly providing free resources and information will help your readers so that they can turn to your site as a reliable source for information. Let’s face it, who doesn’t like freebies!
So how do you get more traffic to your blog for free? With these 6 proven tips, you will be guaranteed to get higher rankings on Google. Choosing keywords with lower monthly searches and low competition will help rank your website higher on Google. The more value, information, and resources you can provide your readers, the more free organic traffic you are likely to have coming to your website.
If you have any other tips for finding keywords that are SEO friendly please feel free to share in the comments below.