How to Pick A Profitable Niche For Your Blog Without Regrets
Posted On August 16, 2019
When choosing to start a business, some people decide to choose a product or system to promote and then think about their niche and target audience. But if you ask me, that is like putting the cart before the horse. So if you’re wondering just how to pick a profitable niche for your blog then consider the following ideas before choosing your online business venture.
What soothes your soul?
Let’s face the facts, if you are not passionate about a niche you won’t feel like writing new content on your blog. Blogging is about creating new content daily that will entice your followers to want to come back for more information so picking your passion is key. To determine what really makes you tick, think about the things you enjoy doing daily or in you’re spare time, or perhaps the hobbies you delight in most. Maybe you’re a coffee connoisseur, you love antique furniture and enjoy doing yoga in the park every Saturday morning. Well, guess what? These could be possible niches for your business.
Take a look at the books and magazines you like to read, products you like to buy, the clubs or forums you like to spend time in or the topics of conversation you gravitate towards when talking to friends and family. There are forums and groups that range from financial planning to keto diets to dog owners who love greyhounds, and as you can see the niches ideas here are really limitless.
You’ll need some skills, like nunchuck skills perhaps?
So maybe you don’t have nunchuck skills, well don’t worry I am sure you can find some very useful skills to help you narrow you’re searching for a profitable niche. Skills are important because they allow you to offer some assistance to someone that is looking for help. These skills could set you apart from your competitors and help you narrow down your niche if it is too broad. For example, let’s say one of your passions is exercising and fitness but you are particularly skilled in martial arts and have mastered the art of jujitsu. If your niche is jujitsu then you are dealing with a more focused niche that will allow you to stand out from the other fitness competitors.
Jujitsu is a smaller subsection of a popular niche like fitness which may give you a more competitive edge because fewer people have this unique skill. Having a more targeted niche allows you to focus all your energy in one area instead of spreading yourself thin. Hopefully, you will be able to lower your costs by selling other related products and services to you’re existing clients which is called retargeting and is purely smart marketing.
Where passions and skills come together we can begin to hone in on our niche, but now the research phase becomes important. Before we can definitively decide on one niche, we need to do some keyword research by finding words related to our niche. The best way to do this is by using a tool called Google’s External Keyword Tool which is free once you sign up in Google Adwords or some other free keyword tool. Using the keyword tool you are going to find the global search terms for your keywords as well as the competitiveness of those keywords.
In this example, I have chosen the keywords golf clubs, golf swing, golf tips, and golf swing tips to compare the search volumes, competitiveness, and bids for each term. You can see that golf tips and golf swing tips are much better keywords to choose because of the low competition and with a healthy amount of monthly searches to drive traffic to your website.
Search Volume – a monthly volume of searches should be in the range of 1K – 10K to ensure the keywords are competitive enough but not too competitive
Competition – look for keywords with low to medium competition results
Bid – this tells you how much the keyword is worth, the higher the bid the more money is to be made for that keyword
You may also want to look at the paid advertising (PPC) by doing a search for your keyword in google. If there are several PPC ads on the first page, this may suggest that the keyword is too competitive to get ranked high enough on Google.
For example, when we search golf swing you can see how many paid advertisements show up on the first page.
Here we searched right arm golf swing drills which is a more targeted term with resulting less competition. Notice there are fewer paid advertisements. This would be a better keyword choice because there is less competition for this term and you may have a better chance of ranking higher on Google.
***Note the red arrows indicate paid advertisements***
Now that you have narrowed down you’re niche, you want to do some additional research to determine if there is a market for your niche. Searching popular sites like Amazon, Clickbank and Pinterest can give you a good idea if people are making purchases in your niche. Searching Forums and Facebook groups to see what products are being recommended or if a niche is popular is a great way to get to know your competition and potential customers.
Google Trends is a great way to research a niche or product. You want to look for stability over the past several years as this indicates a good business idea that will be around for quite some time. Finding trends in niches is better than just looking at products but certainly research both to get an idea of the big picture. A hot product could be an added bonus for the moment but stability is the key to a successful business.
Here is an example of a product that has been steadily increasing over the past five years. For example, cell phone accessories proves to be a stable niche given the trends in the market have increased steadily over the last five years.
Use your cranium to find your ideal customer’s pain points
Now that you have narrowed down your search to a top niche it is time to get familiar with your audience and potential customers. Think of the obstacles, issues, and problems that people face in a given niche. Then, try brainstorming a list of products or services your customers would need in order to solve these problems. Ask people you know that are potential customers what their pain points are or go to forums or Facebook groups to scope out potential questions or issues that arise in the groups.
Consider putting out a survey or poll on social media platforms to get feedback from potential customers. Once you know your customer pain points you can strategize how you will help them get the solutions and answers they need. Take a look at your competitors and see what is working and how they are serving their customers. You can also read the comments on your competitor’s blog posts to get an inside scoop. Get to know your fellow competitors in your space as they can be a great resource and mentor for you in your own business. Now you can begin centering your blog posts around your customers’ needs and wants.
You have done all the soul searching and research needed to find you’re niche and now you need to find a way to be competitive. Think about how you can set yourself apart from your competitors in your niche. Your skill set, personal experiences, and background knowledge will come in useful when finding ways to set yourself apart. For example, you might be creating a blog about fitness and your focus is going to be new moms getting back into shape post-pregnancy because that is where you are in your life journey. Perhaps, your blog is about home decor and organization but you are really into sustainable living and so you incorporate products and ideas that are organic, environmentally friendly and natural. Find attributes about yourself that you can infuse into your the blog that makes you unique from the rest. Let your audience see your true personality, hobbies likes and dislikes so you can build a connection and trust with those that follow your blog posts.
Your next business venture or blog niche can be easy to find if you do some soul searching and keep the ideas I’ve mentioned above in mind. In order to get your blog off the ground and headed in the right direction, remember to find out what you are passionate about, do some research, use your skills, get to know your audience and provide them with valuable help. Your next business idea is just around the corner, just follow the key ideas outlined in this article. You can find my free guide on how to find a profitable niche for your blog to walk you through these ideas. If you have any questions about your niche or blogging then feel free to leave me a comment below.