Tips For Writing Great Content For Your Blog – Using The Hamburger Technique

So if you are looking to find tips for writing great content for your blog, might I suggest you use an outline like the hamburger technique.  An outline will help keep you organized, on track, make your writing process more effective and efficient.  In fact, I have a free downloadable outline you can use here.

Do you remember learning to write an essay in high school? Do you recall what technique you used?  I certainly remember! We learned the Hamburger Technique to write our essays and paragraphs.  In case you are unfamiliar with this method, the hamburger technique goes like this:

Top Bun = Introduction

Lettuce = First Body Paragrapharticle outline

Tomato = Second Body Paragraph

Meat = Third Body Paragraph

Bottom Bun = Conclusion

I remember having to hand in my outline to my teacher before I was ready to write up my first draft.  Filling out the outline was a tedious first step but well worth it as writing the first draft of my essay went so much smoother.   So let’s walk through these 9 tips for writing great content for your site while using the hamburger technique.

Tip #1 – Write For Your Audience

Writing content for a blog is not necessarily a walk in the park. Blogging requires finding a topic, doing adequate research and composing content that is engaging and meaningful.  Time, effort and dedication are important “must-haves” when starting an online business.  So finding a topic that interests you is an important first step towards your success.  If you are not writing about topics that interest you then you are likely to put your content on the back burner.  Find a passion that speaks to you and that you enjoy telling others about.

target audience

More importantly, write for your readers and really get to know your audience’s persona.  Your goal is to provide quality content that caters to their needs and provides them with a solution.  Think about the types of questions, problems or obstacles that your followers might be faced with and provide them with a solution.  Here are some questions you might want to consider answering to get to know your audience better:


1.  What does your audience want to know?

2. What goals and objectives do they have?

3.  What problems or obstacles do they need to overcome?

4. Where are they likely to go to do research?

5.  What tools, resources, articles, and websites might be useful to your audience?

6.  What content can you create to meet your audience’s needs?

When choosing topics your readers are interested in, look at comments on blog posts, check out Facebook groups or forums, try Quora or even article databases like to gather ideas.  You may also choose topics that center around a certain product or even a new topic you are learning about in your business that you want to share with others.

Tip #2 – When Duty Calls,  Do The Research

researchNow that you’ve picked your topic it is time to do some research in order to write good quality content.  The more research you do on your topic, the more knowledgeable you will become.  A good writer aims to provide their readers with the best information and advice on a given topic. You don’t want your readers to go elsewhere for information.  So, the more thorough you are with your articles, the more your readers will come to trust you as a reliable source in your niche.  Consider providing your followers with real-world examples and Photo by Pixabaytangible steps to follow in order to reach their goals.

To save time, you may want to write clusters of articles on the same topic but written from a different angle or perspective.  For example, if your niche is weight loss you may write one article on the benefits of a keto diet.  Your second article could be about the five worst foods to eat while on a keto diet.  Your last article could be ten simple recipes for people on a keto diet.  As you can see, we have outlined three articles that center around the theme of keto diets but that solve different problems.  This is a very efficient way of writing because as you are doing your research you may find some overlap in the topics you decide to write about.  If you can repurpose information that you have found you can save yourself time which means your working smarter but not necessarily harder.

Tip #3 – Find A Catchy Headline That Is SEO Friendly

headlinesThe first objective for your headline is to catch your readers’ attention.  People that read blogs are often skimming through information quickly and unless the headline catches their eye they are going to keep on scrolling.  So a headline that entices the reader to want to know more is certainly a must.  For example, the headline: “How to Write Great Headlines For Your Content” is not very exciting for a reader but if we changed it to read: “Five Tips To Turn Your Headlines From Boring to Exciting” more of your followers might be enticed to read on.

A captivating headline should include three components:

(Photo by Pixabay)

1.  A captivating adjective e.g. uncovered secrets, top-rated, quality content, common mistakes 

2. Keywords (SEO friendly of course) that describe the main topic of the article e.g. 5 Common Grammar Mistakes

3.  Provide a  solution to the problem e.g 6 Ways To  Become A Better Listener

For instance, your headline could be a how-to claim, a list of helpful tips or in the form of a question, whatever style you choose make sure your headline is optimized for SEO (search engine optimization).  Using a keyword research tool, find words that are best optimized for higher rankings in Google. The higher ranked your articles are on Google, the more free organic traffic you will get coming to your website.  The higher the quality of content on the website, the more authority your content and website will have.

Tip#4 – The Hamburger Method Outline Provides A Framework For Your Article

ideasOne of the best ways to keep yourself organized and to help reduce the time you spend writing your article is to use an outline.  An outline allows you to organize your thoughts all in one area, to see connections between ideas, and to make sure you have all the necessary elements of a good article.  An outline should include a great headline, an introduction, the main idea, sub-topics, supporting points and examples, and a conclusion.  Once these areas of the outline are completed, writing your article should happen more smoothly as all your information and ideas can be found in one place.

(Photo by Pixabay)

If you are not sure how to create an outline for your articles, you can find a free online writing template for your blog here.  Although you may be enticed to outsource your website content, writing your own articles, in the beginning, is important for branding yourself and allowing your followers to get to know you.  The more outlines you complete, the faster and more efficient you will become at writing articles.

Tip #5 – Use Your Inner Creativity To Make Catchy Headlines

Before you begin the process of writing your article, a great way to highlight your main ideas is to choose a catchy sub-headings that will capture your readers’attention.  The heading should indicate what the following paragraphs will be about and hopefully will leave the reader wanting to know more.  Headings also allow readers to skim and find the information they are looking for quickly.  Breaking up the content with sub-headings makes the article more visibly appealing to the visual learners.  Headings that catch a readers’ attention could mean the difference between someone reading your entire article versus moving onto the next available resource.

Tip #6 – Support Your Headlines With Quality Content

Now that your reader is hooked, support your main ideas using a variety of techniques.  You can choose to illustrate through examples, quotes, stories, analogies, diagrams, or graphs and tables.  Keep your information simple and easy to read for varied audience members.  Shorter paragraphs allow your readers to skim quickly and narrow in on the information they are looking for.  With these suggestions, your readers will be able to find the information they need quickly and easily.

Tip #7 – Add the Fixing (Images & Videos)

taking a photoThe “meat” of your article is complete and it is time to add some important finishing touches. Always a good idea to add in some visual appeal with images, diagrams, charts or tables to help illustrate an example, highlight an idea or perhaps tie together concepts.  If you’re into creating videos or podcasts then consider inserting relevant content that gets your message across in another form.  Online people are used to seeing visual images, just think about Pinterest and Instagram where all the posts are very visually appealing.  If you can sprinkle your article with images, audio, and video you will appeal to a broader audience especially those visual and auditory learners.  Get creative and use your own images, pictures, graphics, and videos or purchase these online.  You can also find royalty-free images and (Photo by trinhkien91)                                          videos but be sure to give credit to the copyright owner.

Tip# 8- The Introduction and Conclusion Work Hand-In-Hand

You can have a great hamburger with all the fixings but if the bun is not fresh and tasty, the hamburger is just not worth eating. The introduction and conclusion go hand in hand and help reiterate the juicy content in your article.  If the tops bun is not fresh, it will throw off the whole burger and so your introduction needs to be original, creative and capture the reader’s attention.  You can entice your audience with a quote, a statistic, a fact, a story that sets the scene, or a thought-provoking question.  The introduction tells the reader what is to come and why they should continue reading the article, just like the bun can be a prelude to the sandwich.

The conclusion restates the introduction in an original manner and gives the reader a call to action. The “piece de resistance” (or call to action) asks the reader to take the next step in solving their problem by following through with the solutions you offer.  Giving your reader the next action steps will go a long way in helping convert your readers into buyers.  After your very first bite of the sandwich, if the bun is the right consistency, and complements the meat and toppings you’ll be ready to take a second and third bite until the sandwich is finished.  Likewise, a conclusion should leave the reader with the next steps to take and a roadmap to their desired outcome.

Tip #9 – Revise, Edit, and Post It

proofreadYou’re in the home stretch and it’s time to do some revising and editing before you publish your article.  A few suggestions to keep in mind before you hit the publish button.  First, keep your article word count between 800 – 1500 words as anything less probably doesn’t have enough information and anything more is likely too wordy.  Paragraphs shorter than 6 sentences are encouraged because anything that looks like a novel may turn off some of your audience as because they are often skimming for information on their mobile device.


(Photo by 3844328 from Pixabay)

Remember this is a leisure read and it should flow easily.  Which brings me to my next point, write like you are having a conversation with a friend so you can connect to your audience.  You don’t want to come off as being robotic or boring.  Don’t expect perfection, you can always add or make changes later and no post is ever exactly what you envisioned.  Do look for grammatical errors and spelling mistakes as this is generally a turn-off and can devalue your level of expertise.

So if you are new to the online world and struggling to create content then consider these 9 useful tips for writing great content for your blog.  To help streamline this process and save time, consider downloading my free downloadable outline for creating quality content on your blog.


Add a Comment

Your email address will not be published. Required fields are marked *